Miss Type

The Problem
Feminine communication style creates empathy and promotes a team environment, but is seen as ‘weak’ in a business context.

Despite studies that confirm women are more effective at communicating than men, language such as ‘I think’, ‘I feel’, open-ended questions, speech softeners and apologizing hold women back in performance reviews and job postings because of the unconscious bias that favours male language styles.

The Idea
MissType uses artificial intelligence to scan your email and make recommendations to create a more effective piece of communication. It helps you work towards an ideal business language that is a combination of traditionally “male” and “female” communication styles – a universal business language that is direct and empathic

MissType changes the very definition of professionalism by empowering users to show up authentically at work and encourages us all to broaden our definition of what language means in a workplace.